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The Britney Spears Lingerie Line Is Happening

July 24th, 2014


Following in the very sexy footsteps of Gisele, Jessica Simpson and the Kardashians, Britney Spears is the latest celebrity to hop on the celebrity lingerie train.

BRitney tweet2

Brit announced on Wednesday via Twitter that she’s expanding her business empire to include The Intimate Collection, which will include everything from lingerie sets, bustiers and kimonos, to more casual sleepwear like shorts and sweats.

*Side note: when I picture Britney Spears in bed, I totally see her in a ratty old t-shirt and sweats, not mesh and lace.

*Side note #2: not that there’s anything wrong with that!

“Every woman should feel confident and beautiful in everything she puts on,” Britney said on her website. “My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that.”

The best part is the line’s affordable prices. Designs start at $17, with the most expensive item priced at $79. No $200 bras here!

The lingerie collection marks Britney’s first official foray into the fashion world. She already has a very successful line of perfumes, but surprisingly has never tried her hand at designing clothes.  Maybe that’s for the best because let’s face it, if Britney didn’t have a stylist she probably couldn’t string together a good outfit on most days.

See here, here, here, here, and HERE.

The Intimate Britney Spears will launch on September 9, 2014 in the U.S. and Sept. 26, 2014 in Europe and Canada. You can keep checking for updates at

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