January 21st, 2013
“Leather Jacket Love Song” is a two-year-old song The Cribs wrote back when Johnny Marr was still a member. To coincide with their upcoming singles collection, Payola (out Feb. 25), the band have decided to release the track as the lead single. The song’s great, but the video is extraordinary. Working with director Andy Knowles, the Jarman Brothers dug up some old video from 1997 of an early performance and spliced it with new footage shot in the same location to give a time warp narrative.
Says Knowles to the NME: “When The Cribs showed me footage of them as kids rocking out in a rehearsal room, it was obvious to us all that a music video had to be made with the content. After conversations with the band and watching VHS tapes of old footage, we made a start on a treatment which would be an ideal way to celebrate their best of album ‘Payola’. Despite its lo-fi, VHS look, the video uses a sophisticated mix of visual effects, hidden cuts, lookalikes and set decoration to sell the illusion that two generations of Cribs are performing together at the same time. We went to great lengths to re-create the rehearsal room and gig venue from 1997. Shooting in the band?s hometown of Wakefield – the video was filmed at the exact same locations as the 17-year old home movies.”
Unfortunately, as of this moment, Payola will not see a North American release via Wichita.Tweet