Bring on the LOLZ
Watch on M3TV.ca
March 15th, 2012
The Horrors get an assist from the Super Furry Animals’ long-time, in-house visual mastermind Pete Fowler for their new video “Changing the Rain.” If you’re familiar with either camp, the results won’t disappoint with a hallucinogenic, shapeshifting cartoon that features the band members in Fowler’s signature style.
About the video, Fowler told Gigwise: “I was honoured and delighted to be asked by the band to make for the video for the Horrors single ‘Changing the Rain’, teaming up with the amazing Made Visual studio to bring my vision to life.
“It was a brilliant journey and I loved every single moment. Starting with the storyboard, animatic and first batch of assets created over a very long weekend. The band wanted to be featured in the video so the first step was to get the likeness’ created.
“Myself and MV had a tight deadline to create the video, five weeks but the team cracked on and moved like a covert crack squad working through the night over a period of weeks. The result was a very tripped out, psychedelic and (I think) beautiful piece of work. We’ll leave that last point up to you to decide for yourselves!”Tweet