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1. Which of these channels do you get through your cable package at home? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

2. Which of these channels do you watch regularly (more than 5 times a month)? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

3. Which of these shows would you say you're a fan of? (choose all that apply)

  • Pretty Little Liars (M3)

  • Ravenswood (M3)

  • Reign (M3)

  • The Vampire Diaries (M3)

  • Arrow (M3)

  • Video On Trial (Much)

  • Today's Top Tens (Much)

  • The Much Countdown (Much)

  • Tosh.0 (Much)

  • Workaholics (Much)

  • South Park (Much)

  • Conan (Much)

  • Late Night with Jimmy Fallon (Much)

  • MMVAs

  • The Kardashians (E!)

  • Chelsea Lately (E!)

  • Degrassi (MTV)

  • Teen Wolf (MTV)

  • Awkward (MTV)

  • The Real World (MTV)

  • Catfish (MTV)

  • None

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4. Do you want to be notified with updates about the shows you are a fan of?

  • Yes

  • No

5. Do you want to be notified about the latest news, concerts, cool offers and events happening at Much, MTV, E! or from our friends?

  • Yes

  • No

6. How do you typically watch your favourite shows? (choose the option that most applies to you)

  • On TV, live when it airs

  • On TV after I PVR it

  • Online

  • On a tablet

  • On my phone

7. Which of the following sites do you visit to watch shows online? (choose all that apply)

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • None, I get my shows elsewhere.
    What site?
    (don't worry we won't tell anyone):

  • I don't watch shows online

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8. What type of phone do you have?

  • iPhone

  • Android

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  • Other:

9. If Much created a daily newsletter of pop culture news, events and updates, would you subscribe?

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  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • Other:

  • I don't care about pop culture news, music and/or entertainment news and information

11. Which of these pop culture sites do you visit regularly (more than five times a month)? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Other:

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12. How often do you visit Much.ca?

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  • Daily

  • A couple times per week

  • A couple times per month

  • A few times per year

13. When you visit Much.ca, do you log in to your MuchCloser Account?

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  • This is my first time

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  • Much Merchandise

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  • Transfer your points to other loyalty programs

  • Other:

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  • Watch Shows

  • Watch Music Videos

  • Read articles and news

  • Find out tune-in information about our shows

  • Photos and reviews

  • Enter Contests

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  • New artists

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  • Rock and Alternative

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18. Which social networks do you use often? (choose all that apply)

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  • Twitter

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  • Tumblr

  • Pintrest

  • Other:

19. Do you follow Much on any of these social networks? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • YouTube

We always love your feedback. Is there anything you would like to tell us about how we are doing? What you'd like to see more of on Much or on Much.ca?

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The Weeknd goes on the road with the XO World

October 5th, 2011

The mixtape has always been a cornerstone in hip hop music, often used to create buzz for an artist as well as provide emcees with the creative space and freedom for artistic expression. Its resurgence in recent years has been brought on by the success stories of artists like Drake and J.Cole, but it has also served as a key element to the revival of the R&B movement. Case-in-point, Toronto-native Abel Tesfaye, who shocked the interwebs and music industry back in March with his brand of sultry, darkly twisted and gorgeous R&B tunes that arrived in the form of the little mixtape that could called House of Balloons. Since then, he hasn’t turned back.

Fresh off of his Polaris Prize nomination and the successful release of his second mixtape, Thursday, Abel the R&B singer (and full time seducer of all of humanity), more commonly known as The Weeknd, embarked on his first pair of shows outside of Toronto this past weekend. Performing in London, ON on a cool October night, Abel demonstrated throughout his hour-long set that he is very much worthy of your undivided attention.

There’s been a significant amount of growth in The Weeknd’s performance since his last live appearance that took place at Drake’s OVO Festival, which was criticized due to the artist’s lack of stage presence. In the case of Sunday’s show, it would be near impossible to find any evidence to support such a claim.

When Abel made his way to the stage tucked into his Adidas track jacket and launched into a performance of his most commercial hit, High For This, you could practically feel yourself submitting to the complex, enticing world that The Weeknd depicts. Once you’re in, it’s hard to get out.

Some argue that House of Balloons is a cohesively better listen than Thursday, but the latter contains individual pieces that almost make the former look like child’s play. Interestingly, the setlist reflected this. Favourites like Wicked Games, What You Need and Thursday were all performed to perfection, but it was when The Weeknd returned for a 15-minute encore that really proved that he is a must watch as an artist and a performer.

Wrapping the show up with the biggest tracks off of Thursday including The Birds Part I, Part II, and The Zone, he reached new heights in his live show, which demonstrated a greater confidence in his step as he jumped from one side of the stage to the other, his band equally committed to deliver an ending that would make us continue to crave all things XO.

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