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September 10th, 2013
In our very first Twitucation Tuesday, we’re looking at how the latest Arcade Fire interactive video was made! Mashable posted the following tweet:
Mash up this amazing music video by waving your smartphone. http://t.co/Gbs07SZFy6
— WIRED (@WIRED) September 10, 2013
We investigated a little further and found that the video is essentially an open-source Google Chrome experiment when the viewer can interact with the video using a webmail, their phone, or their mouse. The experience gets you deeper into the exploratory nature of the song and is actually pretty damn cool. It’s not the first time Arcade Fire has released a cool web based video. They released We Used to Wait in 2010 which utilized Google Maps technology and in 2011 they did a webcam-powered video for Sprawl II. You can even play around with the technology yourself! Just head over to the site here.
Watch the interactive video here and the non-interactive video below! Tell us – did the interactive video give you nightmares or blow your mind?Tweet