July 7th, 2011
Taken from last year’s debut album, The Fool, the new clip from Warpaint imagines a black and white world in which if you come into contact with water it all of a sudden changes to a magical underwater dreamland captured in Technicolor.
Here’s what director Ted Newsome told NPR:
I have always wanted to shoot a video for Warpaint, so I was excited when they asked me to submit treatments. One of my ideas involved this elaborate story that led into a parallel world underwater. I sat down with the girls, and we immediately scrapped the whole first half of the video and brainstormed ideas. We came up with four points of entry to the magical water world, and each member of the band created her own character. We all agreed that the surface world would be void of color and unstable and underwater would be vibrant, dreamy and fluid. A few days later, we shot for three days straight, and the video was in the can.