blog.MuchMusic.com www.MuchMusic.com

The new season of Jersey Shore is upon us and with that comes new side-projects for the cast as well. And while we’ve already told you about Snooki’s flip-flop line ,there’s now buzz that The Situation is stepping into the fashion arena as well.

Reports say “The Sitch” has signed a deal to be the face of FLOW Formal Tuxedos – a menswear line based out of the U.S. The reality-TV star will apparently be paid six figures(!!!) to appear in ad campaigns for the line, which specializes in wedding and prom attire. The company says it’s trying to bring back a younger customer to their stores.

“This is great for us and great for the industry,” FLOW Formal CEO Brian Weintraub says. “[Tuxedos have] become an old man thing.”

The line launches in February 2012, so there’s plenty of time for guys to pick out their prom suits for next spring. As for whether The Situation will be sporting the threads to his red carpet events… well, he’d probably be shirtless by the end of the night anyway!

Would you buy tuxedos promoted by The Situation? Tweet us your thoughts @trendingtheshow.

Tags: fashion, jersey shore, The Situation, tuxedo

Posted on Thursday, August 4th, 2011 at 3:33 pm by Tim and is filed under #trending, Celebrities & Pop Culture, fashion, News.

Related Articles:

• David Beckham announces new collection with H&M
• Mary Kate and Ashley Olsen expand their empire to eyes
• Prom Prom Prom…
• Sleep Like A Material Girl
• Tim: Interviewing Batman