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What went wrong with Justin Bieber’s latest film Believe

December 30th, 2013

believe movie

Justin Bieber’s latest film Believe was a bit of a flop. Okay, it was a total flop. But why?

The newly-retired (?) pop star is still selling millions of records, has tons of devoted Beliebers and has played to sold-out crowds all year. But, for some reason, people didn’t flock to the theatres like they did with their 2011 flick Never Say Never.

To investigate further, we shelved out $13 to see the movie ourselves. And here’s why we think Believe didn’t rake in the box office cash…

1. It was barely promoted.
Whereas Never Say Never had lots of anticipation and build-up, we only got word of this movie a few months ago. Without the advance promotion, it became tough to stir up buzz. Half the people we told about the movie weren’t even aware that there was one coming out. Where was Justin’s PR team?

2. All that negative press didn’t help.
Justin Bieber’s whirlwind year was dominated by his bad behaviour. From his tour antics to whatever he did in Brazil, his slew of outrageous headlines definitely deterred people from wanting to see this documentary, which mostly follows Bieber and his Believe tour (but totally leaves out much of craziness).

brazil biebs

3. Now onto the movie itself: yeah, it wasn’t that great.
We were huge fans of Never Say Never. We may or may not own it on DVD. So we had high expectations going into Believe and we were totally disappointed by the final product. The film was, for lack of a better word, boring. There was barely a narrative and the basic plotline of following Bieber as he prepares his album and tour was so bland. Even Bieber’s biggest fans probably got no new insight into Bieber’s life by watching this. Oh, except for the reason behind his sad moustache.

4. All of the best parts were already released.
Bieber released a number of sneak peek clips in the weeks leading up to the release of the movie and, honestly, he gave away the best bits. All of those interview segments with director Jon M. Chu were our fave and the rest of the film were just performances, which quite frankly, became a bit boring to watch after the third or fourth song.

5. It felt like a repeat of the first movie.
The diehard fan confessions, Scooter Braun giving away tickets, Bieber’s charitable heart — these are all things that we had been introduced to in Never Say Never and there really was no update worth sharing in Believe. Everything felt a bit regurgitated and we would’ve rather waited a few more years for more material than force something out ASAP. Just sayin’. We’re still Beliebers, but Believe was something that truly tested our fandom.

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