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October 29th, 2010
Uffie, the Miami born, Hong King raised, Paris based pop rapper (phew) has a great new video out for her single “Difficult.” The gravity defying video has become a favouite on our playlist this week. To help you become familiar we surveyed the internet to find out what her deal is. Check out her stats after the jump.
Members: Uffie aka Anna-Catherine Hartley
Sounds like: Lily Allen + Robyn + reluctantly… Ke$ha
Famous collaborators: Steve Aoki, Pharrell Williams, Mattie Safer from The Rapture, Crystal Castles.
Why she may sound familiar: Uffie supporters say that Ke$ha ripped her off. But Uffie said, “There are similarities but I don’t want to get too upset about it. My album is coming out so I want to focus on that and not some girl that people say ripped me off. I have heard the song “TiK ToK,” but I am not that into it, or bothered by it”
MuchMusic connection: Uffie is a big fan of Gossip Girl and admits that she is obsessed. “Once I get into an episode, I have to watch until it’s finished,” she told Interview magazine.
Who the heck directed the “Difficult” video: French filmmakers AB/CD/CD directed the wacky optical illusion-esque video. You can also check out their handy work in the video for Lily Allen’s “F—k You.”
Hear that hook: The “dun dun dun dun” piano sample that Uffie raps over in the song “Difficult” was swiped from disco queen and Toronto native Claudja Barry’s “Love of the Hurtin’ Kind.” Don’t you totally love the name of that song? Anyways, check it out here.
Why our team loves her: If there ever was a girl we want to hang out with it would be Uffie. Her Brit grit mixed with her super cute style makes her stand out among any other solo girl performers. Uffie is the real deal. Plus, girl got swagger.
Keep checking back here for behind the scenes of our hard work and the reasoning behind our playlist choices. Tune in to see what will be on our playlists this week at 5pm ET every weekday. Also, if you want to be on Much throwing to one of our specially picked videos click here to find out how.Tweet